Telekom Malaysia Berhad (TM) on Tuesday inked an agreement with the England Football Association to be the official England telco licensee in Malaysia.
TM Chairman Datuk Dr Halim Shafie said the partnership, which would run until the end of the year, gave TM various rights concerning licensing and dealership including the exclusivity to use the England FA crest and England players images.
Signing on behalf of TM was its group executive chairman Datuk Zamzamzairani Mohd Isa while England FA was represented by its business development manager Marcus Bennet.
The ceremony was witnessed by Youth and Sports Minister Datuk Ahmad Shabery Cheek and Football Association Malaysia Secretary General Datuk Aizuddin Ahmad.
Halim said TM had also obtained the right to present the World Football Heroes, a 13-episode television programme.
To promote the South Africa 2010 World Cup from June to July this year, TM will kick off a series of events including World Football Heroes Carnival 2010, TM Million Kick Challenge and World Cup viewing party throughout the tournament.