Friday, July 3, 2009

ISF to popularize Softball in Asia

The International Softball Federation (ISF) has vowed to make softball a major sport in Asia, said ISF Deputy Secretary General, Ms. Low Beng Choo in Singapore yesterday. This would further boost the campaign to reinstate softball to the Olympic Program in 2016.

Ms. Low (pix), who is also a member of the International Olympic Committee Women and Sport Commission, is very active on the Asian sporting scene as Malaysian Softball Federation President, Softball Confederation of Asia Secretary General, and Olympic Council Malaysia Vice President.

Softball has enjoyed significant success in Asia recently with Japan winning the Olympic Games final against USA in China last summer, which resulted in record broadcast figures for Japanese broadcaster NHK. Read the full story here.

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