Celcom Axiata Berhad, the first and foremost mobile telecommunications provider in the country, is proud to launch the „Who Will Win‟ campaign, a mobile voting challenge for customers to be part of the best of the best events, from sports to lifestyle, in the country. The campaign will kick start with the upcoming football matches organised by the Football Association of Malaysia (FAM) featuring two world renowned EPL (English Premier League) football clubs namely the Arsenal Asia Tour 2011 and the Chelsea Asia Tour 2011 happening on 13 July 2011 and 21 July 2011 respectively.
“Celcom is constantly looking for refreshing new ways to reward our customers and at the same time offer them products, services and content relevant to their lifestyle, behaviour and usage pattern. The "Who Will Win‟ campaign is launched with those who lead an active lifestyle in mind.
Under this campaign, we would be bringing the most exciting and long awaited events, giving customers once in a lifetime opportunities and the best seats in town! All they have to do is to participate in the interactive activities offered by Celcom, from the SMS-based mobile voting challenge to fun-filled quizzes, in order to stand a chance to catch all the action up close and personal.
"Additionally, customers can also get their hands on related content such as news alert, wall papers, games and even music,” said Dato‟ Sri Shazalli Ramly, Chief Executive Officer of Celcom Axiata Berhad, adding that Celcom is proud to be the Official Telco for the long awaited Malaysia XI vs Arsenal and Malaysia XI vs Chelsea matches that are promoted solely and exclusively by ProEvents International Sdn Bhd.
“We are delighted to partner Celcom once again and they will be the official telco for this historic football festival in Malaysia,” said Julian Kam, Chief Executive Officer of ProEvents Group. “By bringing two of the top teams from the EPL, Celcom has reinforced their commitment by bringing the best services, coverage and entertainment to their customers.”
All ardent Arsenal or Chelsea fans out there, this is the perfect opportunity to win autographed jerseys and free tickets to watch your favourite team live on match day! To participate, all you have to do is type ON WIN and send to 23696, vote for your favourite team via SMS and answer a set of questions!
Apart from the „Who Will Win‟ mobile voting challenge, join in any of the below exciting activities under the "Who Will Win‟ campaign to win autographed jerseys and free passes to these much anticipated matches:
Football Goal Package and Live Updates: subscribe to Arsenal and/or Chelsea package to receive goal alerts, results and match highlight etc of your favourite team; Mirror Football: Mirror Football is part of the Daily Mirror, an award winning UK newspaper, and is widely recognised as the most respected football news source in the UK. Mirror Football news alerts feature breaking news, exclusive interviews with the players and managers and insightful articles from UK‟s most respected pundits; Who Will Win Trivia: download MMS greeting card and give the best shot in answering the quiz questions; Longest “gooooaaaallll” cheer: dial *2299009, answer simple questions and record the longest “goal” cheer; and Airtime Transfer: perform three transactions or more in a week and be eligible to get RM50 AirCash and win fabulous prizes.
Also, some fun football-related contents are also available and they are:
-How Fanatic Are You!: subscribe to Arsenal, Chelsea and/or Malaysia fan page and upload your comments and follow the latest news of the team you selected;
-Music Content: get the team song and more Who Will Win songs and set it as your ringtone or send it as a Call Me Tones to your friends; and
- Kolony Free Who Will Win Content Download: for the Kolony community, users are treated to Who Will Win free wallpapers and greeting cards.
To be part of this first of its kind, infectious SMS-based mobile social network community, simply register via SMS by sending KOLONY < nickname> to 25333 or log onto www.kolony.com.my for more information.